15. Don't Buy This Jacket

The spirit of Thanksgiving and giving back really hasn't worn off for me yet.  Apparently Patagonia is still feeling it too, they have opted to go with a seemingly backwards strategy.  The "Don't Buy This Jacket" ad hit the web today, Cyber Monday.

While consumers are surfing the web, frothing at the mouth for more great deals to add to their pile of purchases from Black Friday, Patagonia is asking them to take a step back and think before they spend money on anything, even this Patagonia jacket.

This creative form of advertising is truly doing good, making a difference and getting the word out about their Common Threads Initiative. A creative initiative meant to reduce our carbon footprint and think before we spend.

In addition to working to educate consumers about what it takes to make this jacket, you can conveniently click the ad and make a purchase, Patagonia just wants you to think before you buy. Smart thinking.