4. The St. Vincent de Paul Hurdle

Currently myself and 2 other lovely people, Shannon Kluss and Rob Beard, are working to put together a brief for St. Vincent de Paul's Lane county chapter.  Our assignment, tackle the ultra ambiguous topic of Corporate Identity.  Corporate Identity? What is it, what's our marketing objective, who are we targeting, and how are we going to tackle this beast?

Depending on how you look at it we have the best or the worst topic out of everyone in our class.  After speaking with the St. Vincent's rep we have found ourselves without much direction.  They don't have a budget, they aren't really attached to any of the current campaigns they run, and all they want is for us to "sum up St. Vincent de Paul's in 8 words or less".  I'm thinking that we have free reign to come up with cheap creative strategies to really move this organization to the front of their pack. 

St. Vinnies is a community superhero, after some serious brainstorming we are on the right path.  The rebranding of St. Vinnies begins now.